Our experience in marketing communications spans 30 years. Some of our clients and projects were literally on the cutting edge in the early days of the Internet.The concepts and utilization ideas were innovative at the time. A few of our favorites appear below.
Hallmark Cards, Inc.
E-commerce; Web-based product fulfillment system; Information Design. Year: 1997
We managed the implementation of Hallmark's first e-commerce website in 1997. This was prior to the company having in-house capabilities, so as one of the leaders in early Internet database development, we got the job. The website was HallmarkConnections.com, and in March 1998 this site was listed as one of the top 20 commerce sites on the Internet.
Innovator's Network, LLC
Online consumer marketing, 1995
The terminology "opt-in" and "opt-out" for online marketing purposes had not been invented yet.
Refractive Surgery Services / Later bought by Chiron Laser Systems
Business-to-Business training and sales promotion, 1994 - 1996
Our clients had an immediate need to train ophthalmologists in new refractive surgery techniques. The year was 1994, and CD-ROM development was in its infancy. We created a unique solution for our clients, incorporating full-motion video within the training program, using CDi technology. Interactive applications for sales and use of laser equipment were also produced, with one going on to win a silver Telly Award. These programs required extensive team-building skills and coordination with both inside personnel and resources, vendors, and doctors. The client was RSS Refractive Surgery Services.