Center for Women's Business Research


We helped this venerable organization develop their disparate projects, initiatives, and interests into a coherent whole.

Deliverables for this group of projects were:

  • Brand Development and Branding Strategy
  • Detailed SWOT Analysis showing maximizing and minimizing strategies
  • Marketing Communications Strategy (organization-wide), including target audience identification, message creation, and tactical steps
  • Writing the Business Plan (for launching a large initiative), including identifying and quantifying new revenue streams