Videos are everywhere! You can hardly do a search anymore in which a video of some sort is not part of the search results. Re-purposing existing video into shorter clips made for web delivery is one tactic to gain a video presence.
Another tactic is to get triple-duty from videos that are shot for one primary purpose and utilized across multiple delivery platforms, for multiple purposes. An example is videotaping an event and then:
1) posting it on the organization's website and You Tube for documentation purposes and showing event success; and also
2) shooting live interviews at the same event, and breaking those out into multiple testimonials with links in e-newsletters and social media, as part of a membership drive; and
3) editing the footage into a longer-format montage of other organizational initiatives that communicates the larger mission of the organization, and show it at the organization's exhibit booth or annual meeting.
Great ideas, but remember none of this happens by accident; this scenario is part of a strategic plan for using video to its fullest extent.
Each of the links below will open in a new window. Some open to a page of videos from which you click on your selection, and other links will play a single video directly.
Manufacturing, site walk-throughs, equipment videos:
Bennett Graphics Facility Tour – corrugated graphic and structural design
Equipment featuring 7-color printer with in-line die cutting
Animated opener: Little box with attitude
Manufacturing Plant Facility Tour -- corrugated packaging and displays
Warehousing, Distribution and Logistics Tour
Contract Packaging Tour -- kitting, display assembly, fulfillment services